NewEra refuse to make SHIT hats

08.09.08 - NewEra will not make our hats in terms of our name. They tell that they can’t have their brand in a shop or on a product produced by them marked SHIT.


This was too much to handle for NewEra...

NewEra will not make our hats in terms of our name. They tell that they can’t have their brand in a shop or on a product made by them marked SHIT.
A timeline for over a year with a lot of administrative hassle back and forth, then a couple of rounds with artwork/design corrections, sampling, pricing etc etc, NewEra suddenly refused making our hats.
We first got very upset, but then the situation became funny. 


We thought NewEra were a core brand.

We thought NewEra were a core brand but they don`t even dare to produce our product because of our name.
But challenges are made to be solved, and this time it turned out for the better. Our hat line has both a better fit and higher quality. We are these days producing our custom hats handcrafted through another American company. 


Here's top secret artwork (not anymore...) of one of our quality handcrafted hats:


A selective line of limited fitted sized caps will hit the streets and online here later in September.

In terms of this unpleasant incident (but funny though!) ours hats are "as we speak" under delivery and will be available online and in shops later this month.

Stay tuned!




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